In response to the live brief set by the Digital Service of the UK Government, we designed a speculative system within a post-Brexit scenario in which childcare is funded by private businesses.

Brands invest in future customers by sponsoring families based on loyalty, in order to ensure their prosperity in a future of uncertainty.

Live brief:

The UK Government Digital Service

Collaborators;

Phoenix Hamilton

Jae Kim

Guoda Sulskyte

© 2020 Guillermo Cárdenas